Explain Meyrowitz's theory as it applies to relationships enabled by electronic media, and trace the evolution of such mediated relationships from Mary Dyck to twitter, including discussion of parasocial interaction, ambient awareness, 'hook-ups" through IM-ing, and other examples you see as relevant.
Meyrowitz argues in his medium theory that there once existed, before electronic media, a physical interaction for a social relationship. With the interference of electronic media, that physical space has disappeared. It is no longer necessary (or common!) for one to have a social relationship outside of cyberspace. Instant communication through some electronic device is quicker, less expensive and less formal. It is easier for most people to express themselves through text than it would be in a physical interaction. It’s easier to stay connected and has become more personal through the years as the advances in internet connectivity and webcam usage has increased. Instead of sending employees on expensive business trips, conferences can now be held in the offices or at home via Webcam. Families and friends now can “physically” see each other and it becomes more personal.
Mary Dyck was a Kansas farm wife who based her routine off of her favorite radio programs in the 1930’s. Mary was quite obsessed with her radio programs; they were her only escape from reali
ty. As she listened, she felt the need to write down all her thoughts and feelings down in her diary. The diary was recovered and published. “The Diary of Mary Dyck” described the parasocial relationship that Mary grew with the characters of her programs. She related to the characters and savored any form of intimate or romantic scene. This p
arasocial relationship may have been unhealthy, but there would be no sense of rejection or shame since there was no physical relationship with these fictional characters.Society today is so infatuated with following celebrity fan pages just as Mary was with her fictional characters. Celebrity Facebook, Twitter, Blogs and other forms of social network pages are followed each day. It gets to the extent that people follow celebrity pages on their iPhone, Blackberry and other SmartPhones just to stay in touch with that particular person. A customer I came in contact with at Best Buy had a very close “relationship” with Adam Lambert. This customer spoke as if she personally knew him or was even related to him. As I asked how she was affiliated with him, I was astonished to hear that she knows so much about him because she follows his Facebook, MySpace and Twitter. This customer even received Google News updates on him as well. Her parasocial relationship with Adam was strong that she knew his likes, dislikes and general interests. Just as Mary Dyck was in her journal, society today does still follow a parasocial trend.




